Old Dominion Freight Line (OD), a leader in the less-than-truckload (LTL) freight category, is excited to announce the expansion of its college sports partners. Effective for the upcoming college athletics season OD is partnering with four additional championship-level athletic programs—2024 men’s basketball National Champions, University of Connecticut, Marquette University, University of Missouri, and 2024 men’s basketball runner-up, Purdue University. The new additions bring OD’s total collegiate partnerships to 44 universities nationwide, plus an ongoing sponsorship of ESPN College GameDay.
OD’s expansion, in collaboration with multimedia rightsholder Learfield—the media and technology company powering college athletics—includes the designation as each school’s Official Freight Carrier.
“We're thrilled about the four additional partnerships because each is a championship-level college athletics program committed to being the best. OD is proud to align with Marquette, Missouri, Purdue, and UConn for the upcoming college sports seasons and beyond,” said Dick Podiak, Vice President of Marketing and Communications for OD. “These outstanding programs are a great fit with our overall sponsorship efforts as they have tremendous fans, they are focused on excellence, and have values that match OD’s values.”
OD’s multi-year partnership with these universities reaffirms its commitment to excellence and aligns with programs recognized for their dedication to athletic and academic success. The integrated agreements include game day activation opportunities, events, and media collaborations.
Old Dominion Freight Line, based in Thomasville, North Carolina, handles LTL freight shipments throughout North America, focusing on on-time, damage-free deliveries. Shippers and industry experts consistently regard OD as one of the best-run trucking companies because of its commitment to excellence and premium service. Old Dominion has been the #1 National LTL Carrier for Quality for 14 years in a row, according to Mastio & Company.
About Old Dominion Freight Line, Inc.
Old Dominion Freight Line, Inc. is a leading, less-than-truckload (“LTL”), union-free motor carrier providing regional, inter-regional and national LTL services through a single integrated organization. Our service offerings, which include expedited transportation, are provided through an expansive network of service centers located throughout the continental United States. Through strategic alliances, the Company also provides LTL services throughout North America. In addition to its core LTL services, the Company offers a range of value-added services including container drayage, truckload brokerage and supply chain consulting.